YouTube Premium and Music Subscriptions Rise Up to $4 in the U.S.
YouTube announced its first price increase in three years for both Premium and Music services, affecting all U.S. plans over the coming months.
New price tiers
- Individual Premium: $13.99 → $15.99 per month (+$2)
- Family Premium (up to six accounts): $22.99 → $26.99 (+$4)
- Premium Lite: $7.99 → $8.99 (+$1)
- Individual Music: $10.99 → $11.99 (+$1)
- Family Music: $16.99 → $18.99 (+$2)
Why the hike
YouTube says the adjustment “allows us to continue improving Premium and support the creators and artists you watch.” The move comes as Google reports record quarterly profits, suggesting the raise is driven more by revenue goals than cost pressures.
Industry context
The increase follows a wave of "stream‑flation" across the sector: Netflix and Amazon Prime Video lifted prices in March, Spotify raised its core plan in January, and HBO Max, Peacock and Disney+/Hulu also adjusted rates last year. Consumers now face higher monthly fees for ad‑free video, background listening, offline downloads and integrated music access.
Existing subscribers will see the new rates on their June 7, 2026 billing cycle, while new sign‑ups encounter the higher prices immediately.